Writer & Brand Strategist for the forward-thinking

Young woman with voluminous curly hair wearing a yellow off-shoulder top and a matching yellow skirt, posing against a blue background.

PORTFOLIO

PORTFOLIO

Hello, I’m Kayla! I am a creative at heart with a focus on branding and strategy. I help brands grow online with strategic content, storytelling that connects, and research-backed messaging that moves with purpose and authenticity.

A creative with a knack for business and style

Kayla Alexander

Cans labeled Hazlo Lime & Mint Spirit, with a design featuring lime and mint leaves in green and white. The label states it's a refreshing functional adult beverage with electrolytes and antioxidants.
Large green mural on the side of a building that reads "Proudly Serving the Somerset, KY Community" in orange text. The mural features illustrations of tomatoes, lemon slices, leafy greens, and a chicken. A ribbon at the bottom indicates the business is a "Superior Market." There is also a small white sticker with a logo that reads "Working With Saint" and an image of a green creature wearing a hat, with a badge that says "Winner".
Collection of circular buttons with the logo of West End Women's Collective and the slogan 'West End Women's Collective' in pink and white colors.
A digital presentation slide displays the phrase 'Change your trajectory with community' on the left and a collage of diverse headshots of people representing various organizations on the right, with colorful semicircle patterns in the background.

BRAND VOICE
CONTENT & COPY
TONE & VOICE
WORD ALCHEMIST

A woman with large natural curly hair wearing a yellow off-the-shoulder crop top and high-waisted yellow skirt with buttons, posing against a dark background.

Passionate About Growth

My words are shaped by nature, culture, and intuition, yet always grounded in research and lived experience. Whether I am defining a brand voice, writing copy that converts, or guiding a cross-functional project, I use language to bridge ideas and people.

At my core, I am a creative with a strategist’s discipline leading cross multidisciplinary teams.

→ Let’s talk writing.

CPG (Food & Bev)
Government
E–Commerce
Healthcare
Hospitality
Non–proft
Tech

Latest Project

DivInc Website Revamp
Launch & Digital Campaign

Word alchemist for founders, executives, stakeholders, & investors.

AT&T logo with black globe and black letters.
The word 'hazlo' in black bold lowercase letters on a white background.
The Nvidia logo with the stylized eye symbol and the word 'Nvidia' in bold black letters.
Bold, black text spelling out "Divhc" on a white background.
Black and white Intel logo with the word 'intel' inside an oval.
Logo for West End Women's Collaborative featuring a black abstract flower design with a star in the center.

Intel

•

NewEgg

•

WWS

•

Intel • NewEgg • WWS •

Client List

“A Drink for Dreamers
and Doers”

Tone & Voice, Packaging,
Website, 2023

Drink Hazlo
E–Commerce

“Love at First Byte”

Tone & Voice, Copywriting,
Brand Activation, 2023

Intel
E–Commerce

“Weaving the West End”

WEWC
Nonprofit & Social Impact

Tone & Voice, Full
Rebranding, 2024

“Progress Beyond the Pitch”

Tone & Voice, Copywriting,
Brand Activation, 2025

DivInc Tech Startups & Programming